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Spencer Drager

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  1. Make it easier to give you money.

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    6 comments  ·  Image Resizer  ·  Admin →
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    Spencer Drager commented  · 

    Nathan, please heed this! You have an issue with conversion rate and it's because your front page has no call to action (very important!). Even though you are open source and aren't out to force people to pay, you certainly (I know after reading your letter) have a conversion problem.

    http://visualwebsiteoptimizer.com/split-testing-blog/testing-call-to-action-buttons/

    Check out that post... there are many more like it. The gist? On the imageresizing.org front page, just below the slide show, have 2 big, colorful buttons that you can't miss. The first is a "Download Now" button. The second is a "Contribute" or "Purchase License" button. You will see a dramatic effect.

    Also, on the plugins page, the add to cart buttons are silver and do not stand out at all. Make them vivid green (or any color) and draw some attention!

    Spencer Drager supported this idea  · 

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